section assumes that you have a need for the rest of the world to
be aware of the purpose you are living. If you would find it helpful
to "get the word out" about how you are passionately focusing
your energy, then read on.
we work with a client to create their logo,
brochure, advertising, flyers or website, we always begin by
asking very poignant and introspective questions. We start by focusing
on the most effective way of communicating with their target audience.
We often have our clients ask of themselves these four questions
Perfect Customers: 1.
What are the characteristics of my perfect customer? 2. What makes
my perfect customer tick? 3. What does my perfect customer expect
me to deliver? 4. How can I improve?
answers to these types of questions will provide a wealth of content,
from picturing what message the logo should portray at-a-glance
and what tagline it should carry, to the words for the inside of
the brochure and the catchy opening phrase for an advertisement.
The idea is to reach deep inside of your purpose and deliver content
that allows the audience to see who you are and how you offer your
unique product or service taylored specifically to them. Be sure
to be specific enough so that the audience will have no question
why they need to have you share your purpose with them.
the sales and marketing standpoint, Rivers
of Revenue: What to Do When the Money Stops Flowing is a recetly
published gem that will show you how to make it easy for people
to buy from you. You'll learn how to find out what your buyers are
looking for, how they look for it, the tradeoffs they're willing
to make, the other approvers involved, the questions they'll ask
during their buying process, and the level of performance they expect.
our Affiliate Program which provides
a very simple and risk-free solution for promoting your purpose.
with the Expert:
Andrea Adler, Holistic PR.com
further inspiration check out these titles:
Marketing: A Proven 5-Step Formula for Creating Wealth from the
Inside Out, by Joe Vitale and Bob Proctor. One reader comments:
Joe successfully weaves marketing techniques and spirituality into
a compelling package that leaves you breathless.